Ashley Duffus

Creative strategist, marketer, designer, and community builder focused on helping brands create meaningful connections through storytelling, design, and culture-driven experiences.

With a background spanning festivals, outdoor industry marketing, creative direction, brand strategy, and entrepreneurship, I bring both big-picture vision and hands-on execution to every project. My work blends strategy, aesthetics, and real-world problem solving- whether I’m launching a website, coordinating a large-scale event, building a brand from scratch, or growing engaged online communities.

I’m especially drawn to projects rooted in creativity, inclusivity, outdoor culture, music, health & wellness, and community impact.

Experience

  • Founder, Ashley Duffus Creative | 2018 to present
    Lead brand strategy, website development, and marketing campaigns for small businesses across multiple industries. Build websites focused on user experience, SEO, storytelling, and conversion while managing end-to-end creative projects.

  • Event Director, Woolleyfest | 2026

    Produced a 5 day freeride mountain bike event, from concept through execution, overseeing logistics, permitting, marketing, vendor coordination, shuttles, ticketing, food trucks, sponsor partnerships, volunteers, and operations.

  • Event Director, Hangtime | 2025-2026

    Produced a 4 day women’s freeride mountain bike progression camp, from concept through execution, overseeing logistics, permitting, insurance, merchandise creation, marketing, vendor coordination, sponsor partnerships, volunteers, catering, lodging for athletes, and operations.

  • Marketing Coordinator, NW Tune Up | 2026
    Coordinate marketing campaigns, social media, email marketing, website updates, partnerships, and promotional strategy for a large-scale outdoor music and mountain bike festival, as well as managing a team of content creators, influencers, athletes and media professionals.

  • Festival Director, Evergreen Mountain Bike Alliance | 2023–2024
    Produced a 3,000+ attendee mountain bike festival from concept through execution, overseeing logistics, marketing, vendor coordination, partnerships, staffing, and operations.

  • Founder, Cosmic Dirt | 2021–2024
    Built and scaled an outdoor apparel brand centered around community, inclusivity, and creative storytelling. Led product design, e-commerce, ambassador programs, social strategy, and brand identity.

  • Founder & Operations Manager, Scream Real Fruit Ice Cream | 2023–2024
    Built and operated a mobile food business from the ground up, including branding, permitting, hiring, online ordering systems, and community-based marketing.

  • Graphic Design & Social Media Marketing, FASTSIGNS | 2025
    Designed large-format print and digital marketing materials while managing multiple fast-paced client projects and production timelines.

  • Social Media Assistant, Hey Buddy Social | 2024–Present
    Plan, film, edit, and publish content for social channels reaching 50K+ followers across multiple platforms.

  • Founder & Licensed Massage Therapist, Salt Mountain Wellness | 2018–2021
    Owned and operated a sports massage and nutrition practice with a strong focus on community partnerships, local marketing, SEO, and client experience.

Skills

  • Strategy & Marketing

    Brand Strategy • Content Strategy • SEO • Social Media Marketing • Email Marketing • Meta Ads • Google Ads • Campaign Development • Community Outreach • Sponsorship Coordination

  • Design & Content

    Adobe Illustrator • Photoshop • Lightroom • Canva • CapCut • Photography • Video Editing • Creative Direction • Copywriting

  • Web & E-Commerce

    Shopify • Squarespace • WordPress • Wix • UX/UI Strategy • Website Design • E-Commerce Management

  • Operations & Tools

    Asana • Buffer • Google Workspace • QuickBooks • Eventbrite • Square • Stripe • Toast

Publications

Contributor to Outside Magazine and Broken & Coastal.

Contact me!